Google and Bing Advertising

Generate more sales with Google and Bing Adverts

Improve your Google and Bing search advertising at this intermediate Google Ads course. The course will teach you how to:

• Create campaigns and ad groups 
• Choose the right keyword match types to cover all relevant search terms
• Write effective ad copy and implement basic ad extensions
• Create effective search campaigns that drive results
• Use advanced reporting features
• Create and analyse ad copy tests to ensure the highest possible click-through rate
• Find relevant ad extensions and learn how to implement them
• Use remarketing lists for search ads

Who should attend:

• Business owners keen to create more sales using Google and Bing advertising.
• Marketing professionals and advertisers who want to enhance their knowledge and skills in Google and Bing advertising.
• Freelancers that want to improve their knowledge and understanding of running successful Google Ad campaigns.