How-Tu Tuesdays: Separate company pages and personal profiles on LinkedIn

Picture for Rene Looper Rene Looper

November 25th 2014

LinkedIn

What?

LinkedIn is the largest online professional network in the world. It boasts 300 million members in over 200 countries. The social media platform allows users to create both company pages and personal profiles.

Why?

  • Create and maintain relationships with colleagues, industry peers and business prospects.
  • Use your personal profile as an online CV, or export it as a PDF to produce a hard copy.
  • Promote your business using a company page and establish a voice for your organisation.

How?

LinkedIn lets you set up both personal profiles and company pages. We’re going to look at how sharing content as a person on LinkedIn is different to sharing content on behalf of a company. See also our 1 minute video on how to create a LinkedIn company page on Youtube

Your personal profile

Your personal LinkedIn profile lets you connect with like-minded professionals. Similar to a CV, your personal profile includes your occupation, work experience and skills. The profile page lets you invite people to connect with you. LinkedIn allows you to share messages and content with others who you are linked with in your personal network by typing or uploading content in the update bar. The content you publish here will be seen as activity in the newsfeed of those you’re connected with.

Your company page

Instead of setting up a personal profile for your company, try setting up a company page. By setting up a company page, your business can be seen by anyone when they search for your company in the LinkedIn search bar. Posts you publish on your company wall will be seen by people who ‘follow’ your company on LinkedIn. You can also share content from your company page to those in your network by clicking share on a post, allowing people in your network to see the content from your company page, even if they haven’t followed your page yet. Content that is published on the company page will remain on the wall of your company page unless it is removed, which means that content published on a company page has more longevity than updates you share on your personal profile which are only seen in the newsfeed. Your audience can engage by liking, sharing and commenting on published posts. All activity can be monitored with analytics. Make sure to use your logo, a relevant cover photo and a unique URL to keep your brand consistent and easily identifiable.

NEW SERVICE!

Book an online session with one of our trainers to help you with some of the questions you might have with your personal LinkedIn or business page.

A 15 minute session with one of our expert advisers can be booked using the registration form below. (£49 incl VAT)

Company page requirements

LinkedIn has special requirements for setting up a company page. To add a new Company Page you must meet all of the following requirements:

  1. You must have a personal LinkedIn profile set up with your true first and last name.
  2. Your profile strength must be listed as Intermediate or All Star.
  3. You must have several connections on your profile.
  4. You must be a current company employee and have your position listed in the Experience section on your profile.
  5. You must have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account.
  6. Your company’s email domain must be unique to the company.

Courtesy of:

http://mag.connective.com.au

http://mashable.com

http://wiki.connective.com.au

Useful links:

For help on company pages: https://help.linkedin.com/1

For help on personal profiles: https://help.linkedin.com/2

For further LinkedIn learning opportunities: https://help.linkedin.com/3

A 15-minute online session with one of our advisers can be booked below and we’ll get back to you with a PayPal payment link (£49 incl VAT) and available time slots.

57 comments on “How-Tu Tuesdays: Separate company pages and personal profiles on LinkedIn

  1. When you post an update as a company page who does it get visible to – the connections on your personal account alone or to all of LI?

    Also – there is mention of something of a “target audience” – how do you select that and again, is that ONLY within your own contacts already or ALL of LI?
    Thanks so much!

    Reply
    1. Hi Lana, it is visible to the followers of your page and to anyone else really. It’s like a Facebook page. By posting on your company page the followers will get a notification but it will also be visible to anyone else coming across your page.

      You can indeed target your audience but that audience must at least be 300+ followers. So if you have a lot of followers you can target on location, job title etc. The targeting refers to your company followers. Hope this helps!

      Reply
  2. Andrea Berkshire -

    I am an admin on our company page. I’d like to connect or company page to our company CRM, which requires login credentials. I do not want to provide my personal login credentials. How can I set up specific login credentials just for our company account?

    Reply
    1. Rene Looper -

      Hi Andrea, LinkedIn only asks for your login credentials to verify you as an admin of the page which will enable you to link LinkedIn to your CRM. It will not share your login details with other members of the team. Hope this helps.

      Reply
  3. Hi, may I know if it is possible to separate the company profile from the personal account such that I do not have to log into my personal account in order to access my company account (e.g. I can use a separate email and password to access straight to my company linkedin page).

    Thank you very much.

    Reply
    1. Rene Looper -

      Hi Jian, you can only access the LI Company page using your personal credentials but rest assured there is no sharing of data/messages etc. from your personal account to the company page. Your personal LI messages will stay personal.

      Hope this helps.

      Reply
      1. Barb Restrepo -

        Hello. Can I split the company profile from my personal account? i.e. change email addresses on the company account *IF* I leave the company?

        Reply
        1. Alastair Miller -

          Hello Barb,

          To do this you would need to have another person at the company as an Admin on the LinkedIn Company Page. Here’s LinkedIn’s guide on adding/removing admins: https://www.linkedin.com/help/linkedin/answer/37594/adding-or-removing-admins-on-your-linkedin-page?lang=en

          Hope this helps.

          Reply
  4. I’ve been made an admin of our company page as requested by my manager but it won’t let me post to it? When I click our company page it says I am viewing as an admin and has all the ‘edit’ options but when I go to actually post it comes up with an error message. I’ve tried removing myself and resending admin requests but still the same issue. When I logged in as another admin they had no problem in posting an update to the company page. Despite being an admin, it doesn’t even appear on the ‘manage’ section when I click on ‘me’.

    I’ve tried googling this and there is nothing on this issue. Really need an answer I’ve been put in charge of doing updates from the company page but obviously can’t… have tried contacting linkedin too.

    Reply
    1. Rene Looper -

      Hi Nigel, strange problem. Not heard of that one before. Might sound strange but have you tried it with another browser? I had some problems before with LinkedIn posting but when I changed browser it solved itself. What browser are you using?

      Rene

      Reply
  5. Hello,

    Are you still having providing skype / calls on this topic? I am currently setting up a company page for a company and am very confused on how to navigate from the company page as an admin vs. my personal. I would like to set up some time to speak, please.

    Thank you!

    Reply
    1. Rene Looper -

      Hi Rachel, sure! How about this Monday the 24th? Send me an email and will get a time in the diary. (rene@tuminds.com)

      Reply
  6. Marthe Vegusdal -

    Hello,

    I have a similar problem where my personal account is linked to the company page (educational page), where the personal account figure as the admin. However, when I try to connect with someone/follow them, they receive the “request” from the personal page (the admin profile), instead of from the company page. How can I make connections through the company page where the receiver gets the invitation/request from the company instead of the personal account?

    I hope you can help me out!

    Sincerely,
    Marthe Vegusdal

    Reply
    1. Rene Looper -

      Hi Marthe, yes it is not possible to send a connection request to a person from the business. Only people can connect with people so it’s not possible to send an invite from the company page. People can follow business pages but not connect with them.

      Hope this helps.

      Rene

      Reply
  7. Is there a way to “connect” or “follow” other companies or people through a company page. Currently when I connect the receiver gets a notification from my personal account

    Reply
    1. Hi Nicole, unfortunately not. Only people can follow and connect with other people, not companies. Hope this helps!

      Reply
  8. A former employee set up our company page as linked to her personal page. Is there a way to unlink this as she is no longer an employee?

    Reply
    1. Hi Amy, you need to be an admin of the page yourself before you can remove the ex-employee. If your not an admin, you need to ask the ex-employee if she can add you to the page before she removes herself. Hope this helps.

      Reply
  9. Been reading the list above but not clear about something: If I add another Admin person do they need my personal log-in details to access the company page? I don’t want them to have those for obvious reasons.

    Reply
    1. Hi Kim, you don’t need (and never should) share your login details. You simply can add people to your company page by name. Click on “Admin Tools” and add new admins there. Hope this helps!

      Reply
  10. Sonupriya Jha -

    Hi I am going to open a company page, but I see the comment on people not able to separate their LinkedIn personal account to a company page. How can I do it?

    Reply
    1. I too have the same problem where my name is being displayed above all posts on my company page. I dont want my name there, it must be only the company.

      Reply
      1. Hi Ameen. Your name will only be displayed above the post when you share it from the LinkedIn company page. When you post it from the company page your name might be visible when you post it from there but only to yourself as you are the admin, not to others.

        Hope this helps,

        Rene

        Reply
  11. Laura Zimmerman -

    I have the same problem. When I go to Connections, all of my Personal connections are mixed in with the Company Connections. How can they be separated?

    Reply
  12. I work for many small local businesses, one of which I need to set up a company page for, however I do not want invites or shared posts to come from my account or have any link whats so ever, which a lot of people on here seem to have this problem. I’ve been reading through these comments and it’s not clear how you can actually set up a company page without connecting to your personal account? Is the way instructed on the article the correct way to set up a company page, or is there something else that should be done to insure they are completely separate.

    Reply
    1. Alastair Miller -

      Hi Gemma, you have to use a personal LinkedIn Account to create a Company Page. When posting on the company page the author will be the company not you, it will not share these posts on to your profile either. If you do not want to manage the page once it has been created you can add additional admins through the Company Page control panel. Any admins that you add will then be able to post and update settings on the company page. Hope this helps.

      Reply
  13. Laurie Branch -

    My linked in company page is associated with an employee who no longer wants it linked to his personal page. How do I break the link to his page and substitute a link to my personal page? Is it possible to set up a company personal page that links to the company page so that we don’t have to link to a specific employee? Thank you!

    Reply
    1. Alastair Miller -

      Hi Laurie, hopefully these steps should help you resolve your issue.

      How to add an admin to your Company Page:

      1. On the top of your homepage, move your cursor over “Interests” and select “Companies” in the dropdown menu.
      2. Enter your company name into the search box and click on your name from the list.
      3. Click on the blue “Edit” button on the top right of the screen.
      4. On the “Overview” page, scroll down to find the section called “Company Pages Admin.” It will be on the left.
      5. Under “Designated Admins,” type the name of the connection that you want to make an admin. Note: You must be connected to the person on LinkedIn before you can make them an admin.
      6. Click “Publish” at the top of the page.

      To remove an admin from your Company Page:

      1. Follow the above steps 1 through 4.
      2. Under “Designated Admins,” find the admin you would like to remove and click the X to the right of their name.
      3. Click “Publish” at the top of the page.

      If you would like request administrative rights from your Company Page admin, follow these steps:

      1. On your LinkedIn profile, add and confirm your company email address.
      2. List your current position with the company on your profile.
      3. On your Company Page, scroll down to the “Want to help manage this page?” section.
      4. Click on “See Admins” to see the current admins for your Company Page.
      5. As a 1st-degree connection to an admin, you can simply request to become an additional admin for the Company Page. If you’re not a 1st-degree connection to any company admins, you will need to connect with an admin first on LinkedIn.

      Hope this helps, Alastair.

      Reply
  14. vivek verma -

    I blog often and I genuinely appreciate your
    content. Your article has truly peaked my interest. I am going to take a
    note of your blog and keep checking for new information
    about once a week. I opted in for your Feed
    as well.

    Reply
  15. sabrina spangler -

    Hello, Thank you for this information. I have a related question. I would like to share someones post on our company LinkedIn profile. When I hit the share button it shows up on my personal LinkedIn feed. The only way I found to put the information on the company LinkedIn was to create a link to the post but this shows up as a url rather than looking like the original post. The photos are much more engaging.

    Reply
    1. Rene Looper -

      Indeed Sabrina, you can’t share a personal post to a business page. You could however mention the person in a post created by the company page. More or less linking to the original creator.

      Hope this helps, Rene

      Reply
  16. Amit Ombale -

    Making my LinkedIn profile completely private does it make my company page also private or not?

    Reply
    1. Alastair Miller -

      Hi Amit, no making your personal Linkedin profile private should not effect the visibility of your company page. Hope this helps, Alastair.

      Reply
  17. Hi, I am also having a problem with the link between my personal page and company page. I created a company page from the same account as my personal, but would like to allow other employees to access the company page without giving them my personal information. Is this possible?

    Reply
    1. Alastair Miller -

      Hi Scott, you can add additional users as administrators to LinkedIn Company Pages.

      To add an admin to your Company Page follow these steps:

      – Click the “Me” icon at the top of your LinkedIn homepage.
      – Below Manage, select your Company Page.
      – Click on “Admin Tools” at the top right of the page and click “Manage Admins”.
      – Click on the type of admin you want to add at the top of the page (Designated Admin, Recruiting Poster, or Direct Sponsored Content Poster).
      – Start typing the person’s name you want to add in the text box.
      – Click Save.

      Reply
  18. Hi Renee,

    I have the same problem as everyone in this blog. I have not found your replies answer the question. How can we separate our company page from our personal page? There is no point having a company page if it acts as a personal page. Would it be possible for you post a video explaining how to separate these accounts so that they act independently?

    Thanks

    Reply
    1. Pamela Looper -

      Hello Denis, a page needs at least one admin. Viewers cannot see who the admins are. Other admins can but they cannot access each other’s personal settings and cannot see more of your profile than other LinkedIn users.

      Reply
  19. Hi there, our company page is under our boss’ personal account, we have to use her personal email and password to log in each time. We’d like to create a new account let’s say under “info@xxxx.com” and still keep the connections/ followers on my boss’ account as well as transferring them to the new one. I found a merge function on Linkedin but if we merge two accounts I’m worried that the connections will just be moved to the new one but not duplicated. Could you please suggest a better way? Thanks!

    Reply
    1. Rene Looper -

      Hi Fiona, we’re planning a Facebook live session which will cover this. We’ll keep you posted!

      Reply
  20. Hi there,I had to create a client a new company page (its attached to my personal LI) However, I m trying to invite employees and start gaining followers, but it seems the invite comes from me personally (I don’t want that) . How do you seperate (completely) personal from Company? It told me to add as a “company” page, but still seems linked to my profile (I simply want the company page COMPLETELY on its own).

    Reply
    1. Hi Debra, you can add more admins to the page (the marketing manager of the company for example) and remove yourself. This should solve the issue. Hope this helps, keep me posted.

      Reply
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  22. Hi, I am having the same issue, my company page is linked to my profile and if I want to share something from the company page it automatically shares from my personal page. How do I separate these pages without losing access to the company page?

    Reply
    1. Hi Lindsey,

      Yes, when you share something from your company page you always share it with your personal profile. Which is actually what you should be doing to reach a wider audience. What we describe in this blog post is that some people created a business page using a personal profile which is not good. I’m happy to schedule a Skype call with you to discuss your issue?

      Reply
      1. I am having this issue too and I’m not exactly following the instructions here. Is it possible to set up a Skype call?

        Reply
        1. Hi Jane, happy to schedule a Skype call with you. I’ve sent you a LinkedIn invitation to connect, maybe we can take it from there?

          Reply
          1. We are having the same issue. Our law firm’s LI page is currently connected to my personal LI page. How do we uncouple the corporate page from my personal account without deleting the corporate page? A new marketing manager is to take over the account but I don’t want to add her as an admin before uncoupling it from my personal account? HELP!! Thank you!!

          2. Pamela Looper -

            Hello Kim, the page needs to have at least one administrator. Once you add your colleague as an admin then you can remove yourself without deleting the page. Other admins can see who other admins are but they will not have access to each other’s personal profile settings. If they were to visit your personal profile they can see no more than other LinkedIn members.

      2. Hello,

        I have apersonal LinkedIn page and administer a company page. I can post updates as the company, but cannot seem to Like or Share other people’s posts as the company. Also cannot connect with people as the company, only as myself. Can you help?

        Thank you.

        Reply
        1. Rene Looper -

          Hi Lisa, at the moment you can only share other people’s posts as yourself and not as the business. You can however copy the link to post and share it as an update on your company page. The way to do this is to click on the three dots top right of the post and select “copy link to post” Then go to your company page and share it as an update. You can also tag the original poster in your update. Hope this helps! [Rene]

          Reply
  23. i have the same issue as Sarah. Can you help? Thank you

    Reply
    1. Hi Chris, the reply I gave to Tonya, will that help you too?

      Reply
  24. Sarah Holliday -

    Hi – that’s really useful. Maybe you can help me further. I have recently set up a company page, but cannot separate it from my personal page. Whenever I try and connect/share from the company page, all that shows up to the people I am connecting to is my personal page. I can’t find a way of disconnecting them, and it’s taken hours of frustrated fiddling!!
    Asking LinkedIn for help has proved useless, so I’m asking you.
    Thanks,
    Sarah Holliday (company page https://www.linkedin.com/company-beta/11951824/)

    Reply
    1. Rene Looper -

      Hi Sarah, sorry to hear of the problems with your LinkedIn company page. I’ve sent you an email to get in touch, I’m sure we can help!

      Reply
      1. I’m having the same problem, could you also let me know how to separate company and personal profiles so our company can send things without being linked to my personal profile.

        Thank you!

        Reply
        1. Hi Tonya, when a company page sends out an update it’s not linked to your personal profile. Only when you interact with that post, like, comment or share, then it is linked. If you don’t want to link your personal profile to the company page you need to remove it from your profile but that is actually not something you would like to do. Hope this makes sense.

          Reply
    2. I have the exact problem. Please share how they solved it for you

      Reply

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