How-Tu Tuesdays: Separate company pages and personal profiles on LinkedIn
LinkedIn is the largest online professional network in the world. It boasts 300 million members in over 200 countries. The social media platform allows users to create both company pages and personal profiles.
- Create and maintain relationships with colleagues, industry peers and business prospects.
- Use your personal profile as an online CV, or export it as a PDF to produce a hard copy.
- Promote your business using a company page and establish a voice for your organisation.
LinkedIn lets you set up both personal profiles and company pages. We’re going to look at how sharing content as a person on LinkedIn is different to sharing content on behalf of a company.
Sign up for our free “How to successfully use LinkedIn for your Business” Q&A Webinar on Thursday 2nd of November 2023.
Your personal profile
Your personal LinkedIn profile lets you connect with like-minded professionals. Similar to a CV, your personal profile includes your occupation, work experience and skills. The profile page lets you invite people to connect with you. LinkedIn allows you to share messages and content with others who you are linked with in your personal network by typing or uploading content in the update bar. The content you publish here will be seen as activity in the newsfeed of those you’re connected with.
Your company page
Instead of setting up a personal profile for your company, try setting up a company page. By setting up a company page, your business can be seen by anyone when they search for your company in the LinkedIn search bar. Posts you publish on your company wall will be seen by people who ‘follow’ your company on LinkedIn. You can also share content from your company page to those in your network by clicking share on a post, allowing people in your network to see the content from your company page, even if they haven’t followed your page yet.
Content that is published on the company page will remain on the wall of your company page unless it is removed, which means that content published on a company page has more longevity than updates you share on your personal profile which are only seen in the newsfeed. Your audience can engage by liking, sharing and commenting on published posts. All activity can be monitored with analytics. Make sure to use your logo, a relevant cover photo and a unique URL to keep your brand consistent and easily identifiable.
Company page requirements
LinkedIn has special requirements for setting up a company page. To add a new Company Page you must meet all of the following requirements:
- You must have a personal LinkedIn profile set up with your true first and last name.
- Your profile strength must be listed as Intermediate or All Star.
- You must have several connections on your profile.
- You must be a current company employee and have your position listed in the Experience section on your profile.
- You must have a company email address (e.g. [email protected]) added and confirmed on your LinkedIn account.
- Your company’s email domain must be unique to the company.
For help on company pages: https://help.linkedin.com/1
For help on personal profiles: https://help.linkedin.com/2
For further LinkedIn learning opportunities: https://help.linkedin.com/3
I signed up for the “LinkedIn for Business Professionals” training. Were a non-profit in the US with almost zero knowledge of how to use LinkedIn for our agency, and Rene talked me through every question I had with patience as well as a great sense of humor. We can now actually use our LinkedIn profile to attract employees and publicize our fundraising events, as well as share stories about our successes that might make people even more interested in working for us. I recommend this training to anyone who is interested in building connections and attracting more people to their business or agency.Penny Newbury