How-Tu Tuesdays: Boost Posts on Facebook

Picture for Rene Looper Rene Looper

December 9th 2014

What?

Facebook is the world’s leading social platform and has a staggering 864 million daily active users. If it were a country, it would be the 3rd largest in the world! Though organic follower growth may have slowed recently, boosting posts can prove an effective way of enhancing your Facebook impact.

 

Why?

  • You can boost any post you share from your News Feed, Timeline or Page. This includes status updates, photos, videos and offers. Boosted posts appear higher in News Feed, so there’s a better chance that your audience will see them.
  • You can choose the audience for your boosted Page posts. When you boost your post, you can target it to people based on their location, age, gender and interests.
  • Boosting posts can be a more cost effective method of communicating with your target audience than traditional marketing communications, for example paper-based ads.

 

How?

FB boost 1

FB boost 2

 

Helpful hint:

To target your audience more narrowly select ‘People you choose through targeting.’ This method can be more effective and allows you to target a specified demographic. See below:

 FB boost 4

 FB boost 3

 

Courtesy of:

https://www.facebook.com/help/www/547448218658012

 

Useful links:

For Facebook statistics: http://www.socialbakers.com/statistics/facebook/

 

 

 

 

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