InstaGrowth: A Guide to Instagram for Business in 2024

Social Media & Sports Cars

Picture for Rene Looper Rene Looper

February 19th 2016

Towards the end of last year, Ian Forsyth at DP Digital Media invited me to join him for an autumnal test drive in a beautiful Mazda MX-5. As a bit of a sports car fan, I immediately took him up on the offer.

Aside from the experience of being driven about Inverness in a sporty number, we also took the opportunity to do a short interview as part of a promotional video. Considering how popular video has become on social media, with billions of minutes of video being watched on Facebook, YouTube and SnapChat today, this form of content is something businesses and organisations should be considering as part of their overall digital marketing strategies.

It’s far easier to get a message across via video than it is with written content, a 60-second video is worth a thousand words. Social media is increasingly moving towards video marketing with some predicting that video marketing will take over as the main form of social media content in the near future.

There are so many options available to your business to produce high quality, low budget, engaging video content. Most of us have some type of device, whether that is a smartphone or digital camera, and access to free video editing tools, to produce our own promotional videos.

But there are also professional businesses that produce and make video content specifically for the business community, such as DP Digital Media. We’ve been working with DP to produce short news features as part of their channel, a video channel devoted to bringing the digital world all the latest Highland and Island business and community news.

If your interested in how your business could benefit from video, get in touch.

In the meantime, please enjoy Ian and I chatting social media and beautiful cars.


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