Have you had your Digital Boost?
For the last few years, Tuminds has been delivering social media training as part of the Highlands and Islands Enterprise initiative to increase knowledge and skills in digital technologies, in advance of the roll-out of superfast broadband.
The Digital Boost programme is part of a £7 million funding package announced back in May 2013, designed to help businesses across Scotland to participate in the Digital Economy.
In partnership with Scottish Enterprise, Skills Development Scotland and Business Gateway, HIE has been able to make available free workshops in a variety of training areas including social media, website development, and communications (i.e. marketing and promotion).
At the start of 2016, two new workshops were added to the list; Understanding Website Data Analytics and Building your Digital Content Marketing Strategy.
Both Rene Looper and Sian Jamieson have been delivering these sessions all across the Highlands and Islands, with the first workshop in Elgin, followed by Oban and this week Orkney and Inverness.
Web Data Analytics
This session is designed for people and businesses who want to know what all the data terms mean, how they apply to your understanding of your website, and what we can do to them to make useful, practical and evidence-based decisions.
Those decisions might be about how your website works, how your digital marketing is working, how your customers use your website if it works or doesn’t work, and what you might need to do to improve it.
Make it as practical as you like, and bring along your laptop so you can look at your data as we explain what everything means. Or, sit back and let the trainer take you through the story of their website.
Digital Content Marketing Strategy
Now that digital marketing is crucial to the overall promotion of all our businesses, it’s time to start thinking about it all a bit more strategically.
This session is designed for people who are starting out on their digital marketing, for those of you who already do a lot of ad-hoc digital marketing and those who would like to get a better idea of what digital marketing actually is.
It’s not about tools and tactics because these things change over time, it’s more about understanding who your audience is, what their behaviour is and what types and forms of content work best for them.
Your trainer will guide you through all of the thinking points you need to cover before implementing an effective digital content marketing strategy.
If these types of workshops are of interest to you, or perhaps you know someone who might benefit from either, then get in touch with your local Business Gateway or visit their website to see which workshops are running now.