Leadfeeder analytics tool
Get business leads directly from your website with Leadfeeder
Wouldn’t it be great if you could tell exactly who visited your website? We’re not talking about generic analytics data such as “23 visitors from Inverness” or “53% of people were aged 21-30” but real, identifiable information.
Just think how many leads you could follow up if you knew the names of all the businesses that visited your website – and the specific pages they visited. Sounds like a fantasy? Well… with Leadfeeder… it’s not!
What is Leadfeeder?
Leadfeeder is an analytics tool that identifies your website visitors to help you convert potential leads into sales. It integrates with Google Analytics to show you the journey that businesses take across your website.
Take a look at this short video to learn a little bit more about the power of Leadfeeder:
Not only does Leadfeeder give you the names of companies that visit your website, but it combines with LinkedIn data to give you the contact details of employees that you can then connect with.
Imagine… you know someone from ‘ABC Accounting’ viewed your website, spent three minutes reading about your services and then visited your ‘contact us’ page but didn’t get in touch with you. Why not? Perhaps they got distracted by another task, or maybe they planned to come back later, but the important point is: without Leadfeeder, you would never have known that they were interested in your business. But now you do. So what are you going to do about it?
What can I do with Leadfeeder data?
Leadfeeder gives you access to an easy-to-use online dashboard with powerful reporting facilities. For example you can sort your leads based on quality or by how long they spent on your website. You can give custom tags to your online leads, for example “contact this company” or “looked at SEO services” to help you group different leads together.
You can set up email alerts whenever a new lead comes in and export the data into a spreadsheet for further analysing.
How will Leadfeeder help me grow my business?
As Leadfeeder only gives you information about businesses rather than specific ‘people’, it’s most beneficial for B2B businesses rather than B2C.
By building up a list of leads to contact, you will be able to directly market yourself to businesses that are already interested in your company. You might decide to call them up to introduce yourself or simply add them as recipients to your next direct mail or email marketing campaign. Perhaps you could follow that business on social media and begin interacting with them online to get your brand name back at the forefront of their mind. The possibilities are endless!
Is Leadfeeder expensive?
Nope! In fact, they give you a 30-day free trial so that you can get to grips with the software and learn exactly how Leadfeeder can benefit your business. After that, pricing starts at around £41.50/month. If you can convert even one visitor into a customer than that will easily pay for your subscription for that month – maybe even for several months depending on the price of your services.
We use Leadfeeder here at Tuminds and we wouldn’t be without it. It’s the power of both lead generation and social selling combined in one easy-to-use and affordable package. What’s not to love?
If you are interested in finding out about how we can help optimise your website to drive more online sales then please give us a call on 01463 513965 or email us.
As official Leadfeeder partners we can offer you a 40 day FREE trial!