How Tu-Tuesday: LinkedIn Special Part 3 Apps
Using the suite of LinkedIn Apps
As mobile technology is becoming far more convenient to use and access on a daily basis, the way we access our social tools needs to be more convenient too, which is why we’ve seen a massive shift towards mobile social media over the last few years, including LinkedIn.
What is an App?
An app, or application, is a self-contained program or piece of software, that runs online, designed to fulfil a particular purpose, downloaded by a user to a mobile device.
The LinkedIn Apps
Unlike other companies, LinkedIn decided not to go for an all-in-one app for its web-based offerings. Rather they’ve focused in on core areas that support one or two functions.
LinkedIn: This is LinkedIn’s primary app, and lets you check your newsfeed, share updates, search for people, jobs and more, check up on your connections and invitations, access messaging, check your notifications and edit your profile.
LinkedIn Job Search: Job search gives you all the tools you need to find a job or let it find you. Use it to set up alerts when jobs you’re interested in are posted, search for special job roles, locations or companies, apply for jobs and track your application progress.
LinkedIn Lookup: Lets you contact anyone at your company, business, organisation etc, even if you’re not connected with them on LinkedIn. You can look for co-workers by title, skill, name, expertise and more.
LinkedIn Groups: Lets you access all the content and updates shared to the groups that you have joined. It gives you highlights from the day, a list of the groups you have joined, notifications when something relevant happens in the groups, and lets you search for new groups to join based on the groups you are already a member of.
LinkedIn Pulse: Is a daily news feed of timely and tailored news you would be interested in, based on what you engage with, groups you join, your business and sector, what your peers are reading and top industry news. You can also search for interesting publishers and people to follow that contribute to Pulse.
LinkedIn Slideshare: Lets you access the database of over 18 million presentations, infographics and videos and lets you manage your own SlideShare account.
LinkedIn Recruiter: Requires a LinkedIn Recruiter Account, but this application lets you search and review profiles of potential hires, reach out and respond to prospects and keep a track of your team’s activity.
LinkedIn Sales Navigator: Requires a LinkedIn Sales Navigator Account, but this app lets you find and engage with the right people, find leads in your target market, connect or send messages and get real-time updates.