Social Media Image Sizes 2017
It’s important that you share eye-catching images on social media, but also that your images are the right size for the platforms you’re using. If you’re tweeting an image, for example, it should be a landscape orientated, rectangular image with a 2:1 aspect ratio.
Also make sure that you use the same logo/images for profile and cover photos – it’s key that your branding is consistent across your social media channels.
Here’s a run down of the social media image sizes for each platform (in pixels).
Profile photo =
- 170 x 170 (computers)
- 128 x 128 (smartphones)
The profile photo will be cropped to a circular shape in posts/ads, but will remain a square on the business page.
Cover photo =
- 820 x 312 (computers)
- 640 x 360 (smartphones)
Shared images = 1200 x 630
Shared link = 1200 x 627
Event images = 1920 x 1080
Tip: You could upload a video cover instead of a static image. Videos need to be between 20 – 90 seconds.
Profile photo = 400 x 400 (with a maximum file size of 100KB)
Cover image = 1500 x 500
Shared images = minimum 440 x 220 (maximum 1024 x 512)
Profile photo = 400 x 400
Profile cover image = 1584 x 396
Logo image = 400 x 400
Cover image = 1584 x 768
Tip: LinkedIn is a primarily a Business to Business (B2B) network, so make sure that you use a professional profile photo.
Profile photo = 110 x 110
Photo thumbnails = 161 x 161
Photo size = 1080 x 1080
Landscape photos = 1080 x 566
Portrait photos = 1080 x 1350
Tip: There are lots of apps you can download to make photos and videos stand out on Instagram, such as Layout, Boomerang, Lumyer, Over, PicFlow and InstaQuote.
Channel profile = 800 x 800
Channel cover photo = 2560 x 1440
Video uploads = 1280 x 720
Tip: To qualify as full HD, your video dimensions need to be at least 1280 x 720.
Profile photo = 165 x 165
Pins in the feed = 236 pixels wide
Expanded pins = 600 pixels wide
Tip: Canva is a free photo editing tool, that also has templates for different social media platforms.
Profile photo = 250 x 250
Cover image = 1080 x 608
Shared image = 497 x 373
Shared video = 496 pixels wide
Tip: The cover image is the largest, and most eye-catching, image on the page – why not use it to promote a service or product?