How to Create a Facebook Premiere using Creator Studio

Picture for Emma Gibb Emma Gibb

October 15th 2020

Facebook Premiere is a great option if you want to share video content as a live broadcast, without having to go live. In this post we cover what it is and how to create a Facebook Premiere in Creator Studio.

What is Facebook Premiere?

Facebook Premiere is a feature on Facebook that allows you to schedule video content to be published as a live broadcast. The scheduled post appears on your Facebook business page, alerting your audience to your upcoming Premiere and giving them the option to get a reminder. They will then receive a notification 20 minutes before it is due to be broadcast, and again 3 minutes before. A countdown also appears over the image as it gets closer to the time of the broadcast. As with a live video, you’ll be able to see how many people are watching and viewers can interact as they would when watching a live video.

How to schedule a Facebook Premiere

  • Go to Creator Studio and click on Upload Video at the top right of the screen and then ‘single video’.
  • Choose the video you’d like to Premiere and the Facebook business page.
  • Add a title (this will display below the video when it is broadcast) and a description (this is important for telling people why they should watch your video). You can also add tags.
  • Click on Thumbnail to customise this. You can add a custom image or choose from one of the auto-generated images, and then click Next. (It’s a good idea to create a custom image with the subject of your video and the date and time, so that it catches attention in news feeds and on your page. We recommend Canva for this).
  • In Publishing options choose ‘Premiere’ beside ‘Choose How to Publish Your Post’.
  • Choose ‘Schedule’ and enter the date and time.
  • Choose where you want your post to appear.
  • You can choose a nonprofit or fundraiser if you want to raise money. You can also add to a playlist or series.
  • Click ‘Schedule’.

In the video below, Alastair takes you through the steps detailed above on how to schedule the Premiere for your chosen date/time and how to add a custom thumbnail.

Have you used Facebook Premiere? Let us know your thoughts or questions in the comments below.

If you would like help with creating video for social media get in touch.

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