Category Tutorials

How-Tu Tuesday: Merging Your Facebook Pages

If there are multiple Facebook Pages representing your business on Facebook, it is recommended you merge them all into one to avoid confusing your online visitors. Merging all Facebook Pages also combines the likes and check-ins of all into one Page. It is important to note that the Page(s) you choose to delete will not keep its […]

Read More

How Tu-Tuesdays – Snapchatting your business

You might have Snapchat downloaded on your phone but you’re probably unsure of how it works, and you most definitely won’t be using it as a marketing tool for your business. Snapchat is a photo and video sharing social media phone application. It allows for sharing instant visual content that only lasts for a limited […]

Read More

How-Tu Tuesdays: Getting to grips with Google+ for business

You have probably heard of Google+ and you may even have set up your own profile. How often do you use it? I would guess that for most of Tuminds’ circle (to use a Google+ term), the answer is almost never. Google+ suffers from a poor reputation. It didn’t take off in the way that industry experts expected when it […]

Read More

How-Tu Tuesdays: A Tuminds guide to hashtags for business.

What are they? A hashtag is basically a keyword: a way of summarising your social media post. This lets other people that are interested in that subject find your posts. The # symbol is simply a way of alerting people to the fact that your keyword is coming next. We might use the hashtags #socialmediamarketing, […]

Read More

How-Tu Tuesdays: Track Who’s Pinning your Website Content

It’s a renowned fact that Pinterest is addictive. Whether you are looking for creative ways to reuse that empty jam jar or inspiration to update your living room, spending 2-4 continuous hours scrolling from one photo to another has become common modern day behaviour. So since it’s easy for people to spend a lot of time on Pinterest, targeting a niche audience […]

Read More

How-Tu Tuesdays: False Profiles on LinkedIn

We all know that LinkedIn is one of the best business networking tools. It allows you to keep business relationships alive for years and enables you to find new ones easily. Growing your network is crucial to maximise the benefit of your LinkedIn profile. However sometimes the invitations you receive can seem suspicious. Have you received an odd […]

Read More

How-Tu Tuesdays: Google Analytics

Google Analytics is a free tool that lets you track visits to your website. It can give you a wealth of information about your website’s users and how they are interacting with your content, but be warned: Analytics can be overwhelming due to the huge amount of information available. This has never been truer as […]

Read More

How-Tu Tuesdays: Using Facebook for your Business

Facebook has become an inevitable marketing tool for businesses across all industries. Facebook’s billion+ users are actively connecting with friends and family. That manifests the power of word-of-mouth and friend referral on the social media platform. It is important to remember however that using Facebook personally is completely different to using it for your business. The check-list below should help you […]

Read More

How-Tu Tuesdays: Social Media Policy

Whether your organisation has a social media presence or not, your employees will mostly likely do. Therefore having a social media policy or social media guidelines is essential for every organisation that wants to control their online reputation. Defining how social media will be used for your organisation and deciding who is going to be responsible for the activity are key […]

Read More

How-Tu Tuesdays: Set your 2015 Social Media Resolutions

Making changes for the better is always a good thing, but we do so more at this time of year than any other. It’s really important to have goals so that you can measure your progress (read more about this in our recent ‘How-Tu’ strategy post). This got us thinking. What positive changes can we […]

Read More