Facebook for Business (Intermediate) – DigitalBoost Webinar

This webinar is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this webinar will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The webinar will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.