How to Get Found Online – Search Engine Optimisation (SEO) – DigitalBoost – Shetland

This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop, you will be able to understand the factors affecting your search engine rankings and act to improve your position.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.