Instagram Scheduling in Creator Studio
At the end of last month it was announced that Instagram has been added to Facebook’s Creator Studio, allowing you to manage posts, insights and messages from all your Facebook pages and Instagram accounts in the one place. This has been quickly followed by the news that you can now publish and schedule content to Instagram and IGTV from Creator Studio. Previously, you could only schedule content to Instagram from third party apps like Hootsuite, so this is an important update for those who manage social media accounts.
Scheduling content through the Instagram Creator Studio allows you to see exactly what your posts will look like on Instagram. You can add multiple images, which you can’t do on some third-party scheduling tools. It is also the only place where you can schedule IGTV content (you can’t currently schedule Stories from Creator Studio).
To manage Instagram from Creator Studio, you need to have a business Instagram account and a Facebook business page (note that your Instagram account must be connected to your Facebook page). Then simply connect your Instagram account to Creator Studio.
As well as the new ability to publish and schedule content to Instagram and IGTV, you can manage posts, explore insights and check messages in Creator Studio:
- Access your photo and video posts, Stories and IGTV content
- Find out how well your posts are performing
- Learn more about your followers and when they’re most active
- Discover what actions people take from your content
- Find out the reach and impressions of your content
- Manage your messages from one place
Do you, or will you, use Creator Studio to manage Facebook or Instagram? Leave your comments or questions below.