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May 2019

Professional Digital Marketing Course

May 13 - May 17
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Digital Marketing Strategy

Intensive 5-day digital training for experienced marketing professionals The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners.  The course delivers the tools needed to meet the challenges of the economy today and tomorrow. This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights. The Professional Digital Marketing course will run from 13th –…

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Effective Online Advertising Masterclass

May 13 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Take your online advertising to the next level with our Effective Online Advertising masterclass.  You’ll receive in-depth training on best practices for online advertising, and how to create successful search and social advertising campaigns.  Delegates will leave with a strategic plan for online advertising. Search engine advertising: Google Adwords, Pay per Click Social media advertising: Facebook Ads, Twitter and Instagram advertising Remarketing Analyse return on investment   This masterclass is part of the 5-day intense Professional Digital Marketing course by…

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Content Marketing & Email Marketing Masterclass

May 14 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Content and email marketing can play an important role in growing your business and increasing sales. This masterclass will cover how content marketing can be used to engage with your customers and bring consumers along the conversion funnel; and will provide a practical session on improving the effectiveness of your email communication. Understanding content marketing Knowing your audience Generating content ideas Content types and creation Elements of a successful content marketing strategy and planning content Improving your email marketing Database…

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Search Engine Optimisation and Analytics Masterclass

May 15 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Find out how to improve and maintain your website ranking and develop your Google Analytics knowledge in this SEO and Analytics course.  If you are a marketing professional or business owner looking for best practice guidelines on developing your website and analysing data trends, this is the masterclass for you. SEO 101 - what is SEO and why is it important? How Search Engines actually work – crawling, indexing and ranking Keyword Research - understanding what your audience wants On-Page…

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Digital Growth Strategies Masterclass

May 16 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Create a long-term digital strategy and a short-term action plan for your business at this Digital Growth Strategies course.  Find out how digitisation can help your business grow and leave with a knowledge of a range of tools, techniques and frameworks to implement your growth plans. Why bring your business into the digital world Define your business goals and marketing objectives Identify business needs and objectives that could benefit from digital tools Identify the right digital solutions for your business…

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Creating Engaging Visual Content Masterclass

May 17 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Creating engaging visual content for social media

This practical masterclass will show delegates the tools and techniques available for creating engaging images and videos for social media.  There will be lots of hands-on examples and opportunities to practice. Creating engaging images and videos for social media Online photo and video editing tools - Canva, Snapseed, Adobe Sparkpost, Unfold, Quik, Splice, iMovie, etc Creating engaging stories for Instagram, Facebook Creating an effective YouTube channel   This masterclass is part of the 5-day intense Professional Digital Marketing course by…

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