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October 2018

Twitter and Hootsuite (Intermediate) – DigitalBoost – Inverness

October 24 @ 9:30 am - 12:30 pm
Archive Centre, Highland Archive & Registration Centre
Inverness,HighlandIV3 5SS
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Free

A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness. This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to…

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Email Marketing (Intermediate) – DigitalBoost – Inverness

October 24 @ 1:30 pm - 4:30 pm
Archive Centre, Highland Archive & Registration Centre
Inverness,HighlandIV3 5SS
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Free
Email Marketing

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential. By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness. The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including…

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November 2018

Introduction to Social Media – Helensburgh

November 6 @ 1:00 pm - 5:00 pm
Parish Church, Colquhoun Street
Helensburgh,G84 8UP
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Free
What is a Hashtag

Are you curious about social media and what it can do for your business? Then this is the workshop for you. it is designed for people who haven’t used social media and would like to learn more. Are you curious about social media marketing and what it can do for your business? Do you think of yourself as a bit of a digital dinosaur? Then this is the workshop for you. It is designed for people who haven’t used social…

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Doing More with Social Media – Helensburgh

November 7 @ 9:30 am - 1:30 pm
Parish Church, Colquhoun Street
Helensburgh,G84 8UP
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Free
Social media strategy

Are you looking to take your social media marketing to the next level? If you’ve already got a Facebook Business Page, a Twitter account and a LinkedIn profile then this is the session for you. Are you looking to take your social media marketing to the next level? If you’ve already got a Facebook Business Page, a Twitter account and a LinkedIn profile then this is the session for you. The workshop is specifically designed for people who have been…

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Facebook for Business (Intermediate) – DigitalBoost – Inverness

November 7 @ 9:30 am - 12:30 pm
Archive Centre, Highland Archive & Registration Centre
Inverness,HighlandIV3 5SS
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Free

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and…

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Paid for Advertising (Intermediate) – DigitalBoost – Inverness

November 7 @ 1:30 pm - 4:30 pm
Archive Centre, Highland Archive & Registration Centre
Inverness,HighlandIV3 5SS
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Free
Paid for advertising workshop

This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy. After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. The event also covers strategy, ad content guidelines…

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Web and Social Media Analytics – DigitalBoost – Helensburgh

November 27 @ 1:00 pm - 4:00 pm
Parish Church, Colquhoun Street
Helensburgh,G84 8UP
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Free
Tumetrix Social Media analytics

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness. Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information. You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even…

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Paid for Advertising (Intermediate) – DigitalBoost – Lochgilphead

November 28 @ 10:00 am - 1:00 pm
The Enterprise Centre, Business Gateway Kilmory
Lochgilphead,PA31 8SHUnited Kingdom
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Free
Paid for advertising workshop

This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy. After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. The event also covers strategy, ad content guidelines…

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Video Production for Social Media – DigitalBoost – Oban

November 29 @ 10:00 am - 1:00 pm
West Highland Housing Association, Crannog Lane
Oban,PA34 4HBUnited Kingdom
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Free

Video captures peoples’ attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms…

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