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Category: Blog

How to use digital marketing to reach and engage your target audience – without paid ads

If you’re a small business owner looking for digital marketing...
Picture for Emma Gibb Emma Gibb

January 22nd 2024

Create images from text with DALL·E 3 via the Bing App AI
Artificial Intelligence (AI) is everywhere as more mass-market platforms integrate...
Picture for Alastair Miller Alastair Miller

December 18th 2023

New: Enhance Your Google Business Profile with Social Media Links
In the ever-changing world of digital marketing, keeping up with...
Picture for Rene Looper Rene Looper

October 11th 2023

How to Improve your Website Ranking on Google
A Guide to Search Engine Optimisation (SEO) for Beginners If you’re wondering how to drive...
Picture for Alastair Miller Alastair Miller

October 4th 2023

A Guide to Instagram for Business in 2024
This post was updated in March 2024. See current Udemy offer at the end of...
Picture for Emma Gibb Emma Gibb

September 4th 2023

Goodbye Twitter, Hello X
July was quite the month: a new social media platform arrived and an old favourite...
Picture for Emma Gibb Emma Gibb

August 1st 2023

Threads: First Impressions
Are you ready for a new social media platform? Yesterday Meta launched Threads, a new...
Picture for Emma Gibb Emma Gibb

July 7th 2023

What is Meta Verified?
Towards the end of February, Mark Zuckerberg shared a new feature coming to Instagram and...
Picture for Alastair Miller Alastair Miller

March 27th 2023

New Funding Opportunity for Small and Medium Businesses in Scotland
Looking to enhance your team’s digital skills? The Flexible Workforce...
Picture for Emma Gibb Emma Gibb

March 1st 2023

What is ChatGPT and How Can It Help Your Business?
In recent months, triggered by the launch of ChatGPT by...
Picture for Emma Gibb Emma Gibb

February 10th 2023

3 Things That Can Supercharge Your Social Media Marketing
If you’re a new business or you’d like to improve...
Picture for Emma Gibb Emma Gibb

January 12th 2023

How to easily move your website to HTTPS
Business owners looking to take their security and SEO efforts up a notch should consider...
Picture for Rene Looper Rene Looper

December 29th 2022

Social media management doesn’t have to be scary
If you currently outsource your social media marketing the idea of managing your own social...
Picture for Rene Looper Rene Looper

October 31st 2022

5 Digital Marketing Tips for Beginners
If you’re just starting out with social media here are 5 digital marketing tips for...
Picture for Emma Gibb Emma Gibb

June 8th 2022

Google My Business Becomes Google Business Profile
Things rarely stay the same in the digital world and one of the latest things...
Picture for Emma Gibb Emma Gibb

May 23rd 2022

5 Tips for Instagram Business Growth
Instagram is “no longer just a square photo sharing app”. This was the announcement in...
Picture for Emma Gibb Emma Gibb

May 5th 2022

4 Apps for Creating Engaging Social Media Content
It’s more important than ever to create social media content that stands out. News feeds...
Picture for Emma Gibb Emma Gibb

March 10th 2022

Why you should be using Reels
If you’re not sure what a Reel is think TikTok. Reels are short 15-60 second...
Picture for Emma Gibb Emma Gibb

November 26th 2021

Social Media Updates You Should Know About
Nothing stays the same for long in the digital world and as there have been...
Picture for Emma Gibb Emma Gibb

November 10th 2021

Instagram Video
When it comes to content video is the long-reigning king, and recently we’ve been discussing...
Picture for Emma Gibb Emma Gibb

October 11th 2021

Are You Using These Instagram Features?
Editor’s Note: This post was originally posted in August 2021 and updated in December 2021....
Picture for Emma Gibb Emma Gibb

August 9th 2021

Should My Business Be on TikTok?
It’s the question that we have been asked more and more frequently over the last...
Picture for Emma Gibb Emma Gibb

July 8th 2021

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